FG Bans Use Of Foreign Models, Voice-Over Artists In Nigerian Adverts

Udeme James

Aug 23, 2022

The federal government has banned the use of foreign models and voice-over artists for advertisements targeted at Nigerians.

Olalekan Fadolapo, director-general of the Advertising Regulatory Council of Nigeria (ARCON), disclosed this in a statement on Monday.

Fadolapo said the new policy will take effect from October 1, 2022.

He said the move was aimed at promoting local content and talents, and increasing economic growth.

"In line with the federal government's policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria (ARCON), being the apex advertising, advertisement and marketing communications' regulatory agency of the federal government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022, bans the use of foreign models and voice-over artists on any advertisement targeted or exposed on the Nigerian advertising space with effect from 1st October 2022,ÔÇØ the statement reads.

"All advertisements, advertising and marketing communications materials are to make use of only Nigerian models and voice-over artists.

"Ongoing campaigns are permitted to run out their terms, however, subsequent applications for re-validation for continued exposure of such materials will not be granted by the advertising standards panel (ASP).

"Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note.

FR. MBAKA TELLS NIGERIAN TO EXPECT UNIMAGINABLE HARDSHIP IN 2019

PRESIDENT BUHARI GREETS ENYI 1 OF ABA, EZE ISAAC IKONNE AT 90

NEW MINIMUM WAGE: INDEFINITE NLC STRIKE COMMENCES JAN 8

AMINA ZAKARI REVEALS HOW SHE IS RELATED TO PRESIDENT BUHARI, READ

CBN MPC Raises Interest Rate To 18.75%

Nwagba Set To Launch "Nigeria ValleyÔÇØ, As He Delivers Keynote Speech At The 70th Eisenhower Fellowship Anniversary

Palm Oil Market Unions Clash, Members Hospitalised In Abia State | READ MORE

Abia Govt To Begin Demolition Of Illegal Structures At Isi Gate, Others | READ MORE

FAAC: FG, STATES, LGS SHARE N619.85BN FOR FEBRUARY [SEE BREAKDOWN]

'LOOM MONEY NIGERIA' IS A FRAUDULENT SCHEME, SEC WARNS

FEAR: NIGERIA MAY SLIDE TO ANOTHER RECESSION - CBN

VERY IMPORTANT: HOW TO REPORT ERRANT BANKS TO CBN

BIRTHDAY BASH: ALEX OTTI, FRIENDS CELEBRATE MRS KEN AHIA AT 50

POPULAR ABIA OAP COMMEMORATES WORLD POETRY DAY WITH A SPECIAL POEM LACED WITH IGBO LANGUAGE

OTTI'S MEDIA AIDE, FERDINAND WEDS (PHOTOS)

KOGI STATE FIRST LADY, RASHIDAT BELLO, CELEBRATES HER BIRTHDAY WITH NEW PHOTOS

HEARTBREAKING: MAN, FIANCEE DIE DAYS TO THEIR WEDDING (PHOTOS)

SUICIDE: 100 LEVEL UNIVERSITY STUDENT KILLS SELF FOR BOYFRIEND IN KOGI

UNBELIEVABLE: PASTOR ARRESTED FOR SELLING TICKETS TO HEAVEN TO MEMBERS FOR $500

NOISE POLLUTION: APPEAL COURT JUDGE SLAPS RCCG PASTOR, MEMBER

LOOKING FOR A N3000 JOB, SHE GOT ALERT OF N250,000 FROM MUSA

NEW FIFA RANKING: SUPER EAGLES MOVE TO THIRD PLACE IN AFRICA

CHELSEA BANS 3 FANS, 'HUNT ' 3 MORE OVER ABUSIVE SALAH CHANTS

EXPLOSIVE: HOW MINE NOT GIVING BRIBE STOPPED ME FROM PLAYING FOR EAGLES - DAVID ALABA

FG Bans Use Of Foreign Models, Voice-Over Artists In Nigerian Adverts

Related Stories

Bloodbath At Wedding: Bandits Kill 13, Abduct Many In Midnight Attack In Kaduna Community

"Ikwuano Locked Down For Alex OttiÔÇØ - Monday Ubani SAN Sends Strong Message To Opposition

Mother's Day: Abia Government Liaison Officer Honours Women, Says Mothers Shape Future Leaders

Why ICPC Is Prosecuting Mike Ozekhome Over a London Property Deal That Has Shaken Nigeria's Legal Circle | READ DETAILS

Ofuji Ndß╗ï Igbo Sets 2026 Agenda, Promises Greater Community Engagement

How a Catholic Priest Slumped and Died While Delivering Homily in Delta Church

Join the Conversation