IKEA masturbation video goes viral in China

The video is rumored to have been filmed at the store's Guangzhou location. In the 2-minute video that is making its rounds, the woman is first posing on an IKEA sofa - without any pants on - pleasuring herself while another person films her.

Another shot shows her masturbating on an IKEA bed with multiple customers passing by in the background, seemingly not noticing the woman's behavior.

In a third scene, the woman continues to masturbate within one of the store's showrooms. Since the pornographic video has spread across Chinese social media like wildfire, IKEA China released a statement on its Weibo account on May 9th, in which it condemned the video.

The Swedish furniture company stated that it is "committed to providing home inspiration for the public" and strives to provide a "safe, comfortable, and healthy shopping experience and environment" for its customers. IKEA further writes it "firmly opposes and condemns" the video. In 2015, a similar incident went trending on Chinese social media regarding a video of a naked girl and a man having sex in a fitting room at the Sanlitun location of Japanese clothing brand Uniqlo.

Because of the unlikely combination of a 'sex video' and 'Uniqlo', many people wondered at the time if the viral video was actually a secret marketing campaign meant to spice up the image of Uniqlo - something that was denied by the chain. Later on, five people were arrested over the sex tape and the personal details of the woman in the video were revealed and shared by Chinese web users. "This is the 2020 Uniqlo," one commenter said about today's IKEA controversy.

Although IKEA has filed a police report against the people involved in the making of the video that has now gone viral, the identities of the woman and her accomplice are not yet known or revealed at the time of writing. Some netizens suggest the video was filmed some time ago - in the pre-COVID-19 era - since the people in the background are not wearing face masks.

The controversy has not made the IKEA brand any less popular on Chinese social media - on the contrary. On Weibo, thousands of web users have posted about the issue, with many flocking to the IKEA Weibo account to comment.
Although some people express anger over the woman's vulgar behavior, there are also many people who seem to find the controversy somewhat amusing, and many others who want to know where they can find the video. "I'm asking for a friend," is one of the comments that is currently recurring the most in threads about the video.

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