Kanekalon Collaboration Workshop 2025 Spotlight The X-pression new gem braid collection

In her opening remarks, PROHAB President, Alhaja Sherifat Okedairo, delivered a heartfelt and forward-looking speech, emphasizing the shared values and professional dedication of members. She also highlighted the significance of the Kanekalon Collaboration Workshop, describing it as a powerful call for unity among stylists, the importance of brand partnerships, and a strong reminder of the industry's standards for quality assurance.

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The President also strongly urged both consumers and professional stylists to purchase authentic X-Pression products exclusively from authorized distributors, emphasizing the importance of delivering top-quality service to Kanekalon's valued clients.

During the Kanekalon education session, Mr. Poku, a representative of the brand, provided a brief overview of Kanekalon's history and its advancements in fiber technology. He also shared valuable insights on counterfeit prevention and raised consumer awareness particularly regarding the new X-Pression Gem Braid.

Miss Isioma, representing X-Pression, captivated the audience with an awe-inspiring live demonstration of the brand's flame test, showcasing the flame-resistant technology featured in the new X-Pression Gem Braid hair products.

Also speaking on behalf of X-Pression, Miss Thelma, who led the brand presentation and creativity competition, offered valuable insights into the brand's core identity highlighting its leadership in premium synthetic hair solutions, commitment to quality, innovation, and trend-setting styles.

She also placed a special spotlight on the new Gem Braid Collection, highlighting its reputation for versatile styling, durability, and comfort, all made possible by its enhanced fiber technology.

The segment concluded with an engaging interactive product quiz, encouraging stylists to showcase their knowledge of X-Pression products in a fun and informative way.

As the hairstyling competition wrapped up, Thelma celebrated the creativity, skill, and professional growth of participating stylists. She recognized the winners with prizes for their stunning finished looks created on live models using the new X-Pression Gem Braid, adding excitement to the Kanekalon collaboration workshop.

It's also worth noting that the X-Pression Gem Braid has become a favorite among stylists and consumers alike due to its exceptional features trendiness, variety, convenience, ease of braiding, neat texture, fast drying, lightweight feel, softness, tangle-free quality, and versatility. These qualities make it an ideal choice for creating a wide range of braided hairstyles, including feed-in braids, box braids, and other protective styles, offering a user-friendly experience for both stylists and clients.

The event was graced by representatives from Kanekalon and X-Pression, alongside Africa Hair & Beauty Magazine, PROHAB President Alhaja Sherifat Okedairo, Vice President Alhaja Busirat Ayinde, as well as PROHAB zonal heads and executives.