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Nigerian Artist Olakira Signs Partnership Deal With Maserati | READ DETAILS

TAIYE AKINLOTAN

Jan 26, 2022

Ade Ebenezer, better known as Olakira, a prominent Nigerian singer, has signed a global endorsement deal with Maserati, an Italian luxury car manufacturer.

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On his recent international trip, the company presented the singer with a new luxury Maserati vehicle, as well as an endorsement arrangement.

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This is the first time Maserati is collaborating with an African musician.

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After releasing his 2020 hit song "In my Maserati," which has over 36 million views on YouTube, the 31-year-old singer became famous.

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Surprisingly, the song's lyrics have come to life because the artist has been given access to Maserati Luxury Cars in whatever place he visits as part of the endorsement arrangement.

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— TAIYE AKINLOTAN

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